Digital Campaign

Brief
Make young Greeks vote again.

Idea
More young people consume information through social media rather than reading a newspaper or watching the news. This, combined with new algorithms, means individuals only see stories relevant to them and by not following the “serious news”, they forget that they are affected by them on the daily.

Solution
Using various popular platforms, we trick unsuspecting young people into realizing

that the content they consume (their online interests, their wishlists, their lifestyle choices), is also directly affected by things they think are irrelevant to them like laws and governments and as a result, voting.

Key Message
Make voting relevant again.

Award
1st Place Eurobest Competition Greece