360° CAMPAIGN

Client
Goody’s Burger House

Brief
Promote the newest Extreme Loaded Patty and convert the audience’s negative sentiment towards the brand, a result of the previous, controversial campaign by a different agency.

The Idea
In the day and age of social media, most people’s main concern seems to be posting the perfect image of their every moment online.

In our minds, burgers are the symbol of a different lifestyle. They are a comfort food, made to make your hands dirty, to make you distort your face in order to get the perfect bite in.

For us, in a world of constant search for perfection, burgers are the antidote, because in a world of perfect angles, burgers are round. And we love them for that.

Main Message
Stop looking for the perfect angle. What you’re really searching for is round.

Distinctions
Featured as Shots.net “Ad of The Week” and in Lurzer’s Archive Issue 2/2019