BRANDED ENTERTAINMENT CONTENT

Client
Mondelez International

Product
Lacta Chocolate

Overview
Lacta has always been a symbol of love in Greece. But in 2022 Lacta wondered, is love only romance? What is this thing, called love?

With the cover of the classic Greek love song “What is this thing called love” at its core, Lacta released its first campaign that focused on the universal feeling of love and not just romance.

Via a 3x10-minute episode web series titled “Short Stories of Great Love”, Lacta explored love even further telling stories of maternal love, of true friendship, and of an unconventional romance.

The episodes were initially released on Lacta’s own website, where viewers could share an episode with those they love, by hiding a personalized note for them to discover, during the end credits.