360° CAMPAIGN

Client
Milko

Brief
Milko is an emblematic chocolate milk brand with a very long history in Greece, that has been there for generations of young children. With “Keep Your Head High” as its slogan, Milko found the face of the brand in Giannis Antetokounmpo and his incredible story and the two started collaborating in 2015.
Since then, the brand has been in a quest to find a new way to utilize Giannis’ story in a new, inspiring way, each year.
In addition to that, this year we had one more challenge: Introduce Kostas, Giannis’ younger brother and also an NBA player, to our audience.

The Idea
For us, the real power of Giannis and Kostas lies in their very relationship. In the fact that they always had each other’s back no matter what.
We created a campaign based on the message “Make it Real” and focused on dreams so powerful, that even when you are very far from achieving them you can see them right before your eyes.


The Campaign
The campaign kicked off with a TVC shot in Milwaukee, Dallas and Athens.
Print ads and creative outdoors followed soon after.
In addition to all the above, we created a new image for Milko’s social media pages as well as a dedicated website (https://kantoalithino.milko.gr/) that explaned the symbolisms of our movie and included a “hack” which would take you to the website’s “Backstage Mode”, where you could find exclusive behind the scenes footage from our shoot.


Distinctions
Featured on shots.net https://www.shots.net/news/view/basketballing-brothers-dream-big-for-milko
Trending topic on r/nba.