360° CAMPAIGN

Client
Piraeus Bank

Product
Miles & More World Mastercard

Brief
Inform the audience about a new competition. By getting a new Miles & More World Mastercard by Piraeus Bank you could be one of the 100 lucky ones that will win 25.000 miles. This number of miles is enough for a person to fly for free almost anywhere in Europe.

Idea
In Europe every country is different, has its own ways and its own lifestyle.

This is often imprinted in a country’s language, through words that only exist in one language and cannot be translated in others.

These words become our vehicle and our way of showing why travelling is truly the source of once in a lifetime experiences.

Key Messages
It might not be easy to describe, but with 25.000 free miles, it is easy to experience.

With 25.000 you won’t only learn what it means. You can experience it.