CSR Campaign

Client
Onassis Foundation

Brief
Greece is one of the countries with the least organ donors in Europe. For 1.11, Panhellenic Organ Donation Day, Onassis Foundation wanted to highlight the importance of organ donation and inform the public on the matter.

The Idea
In greek “organ” is also synonymous to “musical instrument”. Being a country of so little organ donors, our knowledge on organ donation, could might as well be as little as believing that it is the process of donating an old guitar or a dusty violin.

The copy reads:
Panhellenic Organ Donation Day
There is still a lot to be learned on organ donation in Greece.