360 Campaign

Client
COSMOTE

Product
Brand Corporate Repositioning

Brief
Change the audience’s sentiment towards the brand. Introduce a more anthropocentric and society- sensitive era.

Idea
Conduct a special “Privilege Walk” with real casting which had no clue what was about to happen until the last minute.

How was this “Privilege Walk” special? It was especially customized to focus on technological inequalities that exist in the Greek society.

Key messages
One world, better for all.

This is the world we believe in. With equal access to technology for everyone.

The campaign was divided in two stages:

-A teaser phase with messages that hinted something new was coming from the bigger telecommunications provider in Greece, and that it was going to be about making changes for the Greek society.

-A release phase which introduced the new era of the brand to the audience, through a full 360 campaign and an especially designed website.