Outdoor Campaign
Client
Onassis Foundation

The Brief
Promote the musical adaptation of the legendary novel “Moby Dick” by Herman Melville, which will go up in one of the most iconic theaters in Greece, Pallas.

The Idea
The main theme of the play, the never- ending battle between human’s huge ego and nature’s unbeatable force, is visualized through the hands and their reflection as a beluga whale fin.

In addition to this main visual, we put up creative outdoors in Athens’ metro stations, based on Moby Dick, the whale.