TVC & Outdoor Ads

Client
OTE

Product
11888 giaola Online Food Delivery

Brief
Introduce an all new online food delivery service, 11888giaola through website and app.

Idea
Based on our main campaign’s key message, “When you are in need of something, you can’t think of anything else”, we created a TVC that turns our thoughts when hungry into an image.

In our outdoor ads, we tangibly showed that when an appealing food is in front of you and you are craving it, you literally cannot think of anything else, let alone notice a typo in the title.

Key Messages
When you are hungry, you can’t think of anything else.

Craving this Bugrer*?
*If you didn’t even notice the typo in the title…
Order online through 11888 giaola.