Collaborating with Strava App for the first time in Greece, to “run” all the way from Athens to Paris, as a symbolism of lending the Bréal Cup to the Louvre Museum.
THE BRÉAL CUP GOES TO THE LOUVRE
THE BRÉAL CUP GOES TO THE LOUVRE
The idea
The cup awarded to an amazing runner moved from Athens to Paris, so what better way to announce that than by running the distance?
For the first time ever in Greece, we collaborated with the popular running app Strava and created a branded virtual challenge, inviting runners to collectively run the 2,454-kilometer distance between the two cities.
The Results
Response exceeded expectations
Record participation
14,435 runners
Achieved our distance goal 457Χ
Total of 1,123,197 kilometers