TVC & Print Ad  

Client
Mediterranean SOS

Brief
Inform the audience about the harm that is being done in the Mediterranean by single use plastics.

Idea
Hundreds of fish die every year in the Mediterranean because of single use plastics that are being discarded and find their way into the sea.

To visualize the fact that a “harmless” plastic is really nature’s death sentence, we sent the Grim Reaper for a field trip on the beach. 

Key Message
Every time you use disposable plastics, hundreds of fish & marine organisms lose their lives.