TVCs

Client
OTE

Product
11888 Brand Repositioning

Brief
Turn the page for the brand both aesthetically and practically as 11888 becomes a lot more. It becomes 11888giaola, a personal assistant who through 3 platforms (telephone, website & app) can now find the expert you are looking for, book appointments, compare prices and check reviews.

Idea
When you need a specific professional or you are hungry, you are distracted from anything else until you find what you are looking for.

Visualize that, in a weird and corky way and you have a campaign that strikes home in the most unexpected way possible.

Key messages
When you need an accountant/ hairdresser / electrician, you can’t think of anything else.