Daphne Martinou

Spiros Louis was the first-ever Olympic Marathon winner, and the Bréal Cup was awarded to him in 1896 in honor of his victory. The Stavros Niarchos Foundation acquired the cup through an auction in 2012, and since then, it has been on exhibition, free to the public at the Stavros Niarchos Foundation Cultural Center in Athens.

In 2024, the Louvre in Paris requested the cup to be featured in its "Olympism" periodical exhibition about the history of the Olympic Games.

Brief

Inform the audience about the move of the cup from the Stavros Niarchos Foundation Cultural Center to the Louvre.

The Idea

The cup awarded to an amazing runner moved from Athens to Paris, so what better way to announce that than by running the distance?

For the first time ever in Greece, we collaborated with the popular running app Strava and created a branded virtual challenge, inviting runners to collectively run the 2,454-kilometer distance between the two cities.

The Results

The audience's response exceeded all expectations. We set a record for participants (14,435) and achieved our distance goal 457 times (covering a total of 1,123,197 kilometers).

Learn more: https://www.snf.org/en/breal-cup-challenge/

Project Overview

Great movies need great streaming services. And that’s Cinobo, a greek streaming platform full of great greek, european and international films that (most of the times) can’t be found elsewhere.

Combine all that greatness with amazing guests from the worlds of arts and television and you have “Cinobo: My 5 Favourite Movies” a Social Media Video Series about those guests’ favourite films they found on the streaming platform.

This project was especially moving. Partly because I got to research and talk about some of the most amazing movies ever. Most importantly, though, it was because I got to give a guest a shot of Tabasco (in retrospect, not a great idea), I got to try deep-fried Oreos for the first time, I got to freestyle an Native American translation AND finally got paid to do all that.

Thank you Cinobo!

SOCIAL CAUSE DIGITAL VIDEO

Client
Mondelez International

Product
Lacta Chocolate

Overview
A rise in domestic violence cases in 2021 in Greece, has stunned the nation, especially after 13 brutal femicides have been reported in media. Many of these murders have been called "love" crimes. Mondelez's Lacta, a chocolate brand that for years has been telling love stories in the form of Branded Entertainment films, chose to produce a short film that shows what a love story is not.

The 4-minute film titled "Don't ever leave me", directed by acclaimed Greek director Argyris Papadimitropoulos (Suntan, Monday), stars two young actors in what begins as a cliché love story but soon takes a darker turn into an abusive, toxic relationship. The film ends with a warning to women to be on the lookout for the telling signs of psychological and physical abuse, providing further information in cooperation with “Diotima”, an NGO devoted to Gender Rights and Equality.

The campaign on Social Media has instantly gone viral, trending on both Twitter and YouTube, with all major media outlets in the country reporting on it, causing a big discussion, ahead of this Thursday's November 25, International Day for the Elimination of Violence Against Women.

Awards
CANNES Lions • Lions for good / Glass: The Lion For Change - Lacta | Don’t Ever Leave Me - Gold

D&AD • Casting / Performance - Lacta | Don’t Ever Leave Me - Graphite Pencil

The Webby Awards • Video / Corporate Social Responsibility - Lacta | Don’t Ever Leave Me - People's Voice Winner

Effie Awards Hellas • Lacta \ Don’t Ever Leave Me - Grand Effie

CANNES Lions • Entertainment / Talent - Lacta | Don’t Ever Leave Me - Shortlist

CANNES Lions • Film Craft / Direction - Lacta | Don’t Ever Leave Me - Shortlist

D&AD • Entertainment / Scripted Long Form - Lacta | Don’t Ever Leave Me - Shortlist

D&AD • PR / Entertainment - Lacta | Don’t Ever Leave Me - Shortlist

Effie Awards Europe • Best of Europe / Positive Change - Lacta \ Don’t Ever Leave Me - Finalist

Effie Awards Europe • Best of Europe / Media Strategy & Idea - Lacta \ Don’t Ever Leave Me - Finalist

The Webby Awards • Video / Public Service & Activism - Lacta | Don’t Ever Leave Me - Honoree

LIA Awards • Branded Entertainment - Lacta | Don’t Ever Leave Me - Shortlist

LIA Awards • Branded Entertainment - Lacta | Don’t Ever Leave Me - Shortlist

LIA Awards • On Line Film - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Cultural Driver - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • BEC / Long Form Video - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Online only video / Single - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Moving Image Craft / Casting - Lacta | Don’t Ever Leave Me - Shortlist

One Show Awards • Moving Image Craft / Writing - Lacta | Don’t Ever Leave Me - Shortlist

Effie Awards Hellas • BEC - Lacta | Don’t Ever Leave Me - Gold

Effie Awards Hellas • Social Good: Brands - Lacta | Don’t Ever Leave Me - Gold

The Sabre Awards Innovation • Best in Broadcast Media - Lacta | Don’t Ever Leave Me - Certificate of Excellence

The Sabre Awards • Geographic / Mediterranean - Lacta | Don’t Ever Leave Me - Shortlist

Effie Awards Hellas • Social Media - Lacta | Don’t Ever Leave Me - Shortlist

Short Shorts Film Festival & Asia 2022 - Lacta | Don’t Ever Leave Me - Shortlist

Best Ads on TV • Lacta | Don’t Ever Leave Me - Ad of the Week

Ad Forum - Lacta | Don’t Ever Leave Me - Ad of the Day

No 1 trending video on YouTube for 10 days

SOCIAL POST

Cannes Lions - Social & Influencer/Real Time response - Shortlist

Clio Awards - Silver Award- Social Media Post

The One Show Awards- Merit - Real Time Response Social Media Post

Featured as Lurzer’s Archive - Ad of The Week - Issue 1/2021

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Our work took off and was published in Ogilvy's global accounts as well as multiple advertising and marketing focused pages with millions of followers.

Client
IKEA

The Idea
Bernie Sanders’ simple and practical inauguration look became an instant meme. And since our client IKEA is the simple and practical expert, we had to get on board. Thus creating a meme about how to get the Bernie look in two simple steps (and for only 10,98 euros).

Awards
Cannes Lions • Social & Influencer/Real Time response - Shortlist

Clio Awards • Social Media/Social Post - IKEA | Get The Look - Silver

One Show Awards • Social Post/Real Time response - Merit

LIA Awards • Best Use of Real Time Advertising • IKEA | Get The Look - Shortlist

LIA Awards • Social Media Post • IKEA | Get The Look - Shortlist

The Sabre Awards • Industry sectors / Home & Furniture - IKEA | Get The Look - Winner

Effie Awards Hellas • Low Budget - IKEA | Get The Look - Bronze

Effie Awards Hellas • Social Media - IKEA | Get The Look - Shortlist

Best of Ogilvy 2021 • In the Book

Luerzers Archive • Ad Of The Week - 3/21

Luerzers Archive • Issue 05/-06 2020

Best Ads on Tv • Ad of the Week

ERMIS AWARDS • 1 Gold Award

ERMIS AWARDS • 1 Silver Award

ERMIS AWARDS • 1 Bronze Award

360° CAMPAIGN

Client
COSMOTE What’s Up

Brief
What’s up, the youth brand of the biggest telecoms provider in Greece, COSMOTE, offers free data to its users that are university students, every time they are in campus.

Overview
In order to communicate this offer, we did not just create a campaign, but rather a whole new country. The country of Whatsupia.
Whatsupia, is the country of free data, a magical place where only students live, and it is located in every university campus. Whatsupia has everything a normal country has. It’s own traditional dances and costumes, it’s own language and it’s own heroes. But, most importantly, it has free data for all and that’s what its citizens love it for.

360° CAMPAIGN

Client
Milko

Brief
Milko is an emblematic chocolate milk brand with a very long history in Greece, that has been there for generations of young children. With “Keep Your Head High” as its slogan, Milko found the face of the brand in Giannis Antetokounmpo and his incredible story and the two started collaborating in 2015.
Since then, the brand has been in a quest to find a new way to utilize Giannis’ story in a new, inspiring way, each year.
In addition to that, this year we had one more challenge: Introduce Kostas, Giannis’ younger brother and also an NBA player, to our audience.

The Idea
For us, the real power of Giannis and Kostas lies in their very relationship. In the fact that they always had each other’s back no matter what.
We created a campaign based on the message “Make it Real” and focused on dreams so powerful, that even when you are very far from achieving them you can see them right before your eyes.


The Campaign
The campaign kicked off with a TVC shot in Milwaukee, Dallas and Athens.
Print ads and creative outdoors followed soon after.
In addition to all the above, we created a new image for Milko’s social media pages as well as a dedicated website (https://kantoalithino.milko.gr/) that explaned the symbolisms of our movie and included a “hack” which would take you to the website’s “Backstage Mode”, where you could find exclusive behind the scenes footage from our shoot.


Distinctions
Featured on shots.net https://www.shots.net/news/view/basketballing-brothers-dream-big-for-milko
Trending topic on r/nba.

BRANDED ENTERTAINMENT CONTENT

Client
Mondelez International

Product
Lacta Chocolate

Overview
Lacta has always been a symbol of love in Greece. But in 2022 Lacta wondered, is love only romance? What is this thing, called love?

With the cover of the classic Greek love song “What is this thing called love” at its core, Lacta released its first campaign that focused on the universal feeling of love and not just romance.

Via a 3x10-minute episode web series titled “Short Stories of Great Love”, Lacta explored love even further telling stories of maternal love, of true friendship, and of an unconventional romance.

The episodes were initially released on Lacta’s own website, where viewers could share an episode with those they love, by hiding a personalized note for them to discover, during the end credits.

TVC

Client / Product
Wind’s Instant Representative

Brief
Automated answering machines are the devil. We all know that. Thankfully Wind has created a new line of programs that help you never have to deal with that again and talk to a (living) representative, right away.

Our job was to create a TVC about them.

Awards
Epica Awards- Silver Award

360° CAMPAIGN

Client
Lacta

Brief
Each year Lacta is the most anticipated brand to come out with a Valentine’s Day campaign. Following many years of releasing hugely successful full length movies, Lacta decided to follow a more meaningful route, while introducing two new flavors of Lacta chocolate to the audience, Lacta White & Lacta Extra Cocoa.

The Idea
Different types of chocolate convey different feelings to each person that enjoys them. The same stands for love. As there is not one, predetermined way to love your significant other, nor one that can indicate who that significant other must be.

Keeping all that in mind, Lacta, the brand of love, takes it upon themselves to openly talk about all the different flavors of love, for the first time ever in Greece, creating a campaign with a strong message about diversity, unity and the power of love.

Our medium? 28 real couples. Each with an extraordinary story. Each with a characteristic that makes them different than “normal”. Each extremely in love and happier than ever.

The outcome
As expected, the campaign sparked a great deal of controversy to the more conservative audiences. What was not expected however, was the overwhelming support from the greater deal of the audience, that stood for the campaign’s message and helped it spread like wildfire.

Memes were created, articles were written and overall, the campaign made a remarkable impression in just a matter of hours.

Awards
16 Ermis & 2 Effie Awards Winner

For centuries, people have been writing love letters to express their deepest emotions. However, with the advent of smartphones and social media, the art of expressing love through written words has been reduced to mere chat abbreviations, emojis, and heart reactions.

To bring back the lost art of expressing love through written words, Lacta, the chocolate brand synonymous with love in Greece, has launched a revolutionary new mobile web app called "AI Love You" that uses the power of artificial intelligence to create personalized love letters for users.

The process is simple: users visit ailoveyou.gr, state the name of the person they want to express their love to and the reason why. AI instantly comes up with a love letter that users can edit, request alternatives for, or even change the tone of voice before sending it.

Once the recipient receives the love letter, they can scan any Lacta chocolate package using their mobile phone's camera, and the letter will magically appear over the chocolate via AR technology. The use of a specially trained neural network allows the app to identify all 36 different Lacta packages without the need for a QR code.

For a special touch, the app offers the ability for users to record their voice reading the love letter, allowing the recipient to hear the sender's words of love.

360° CAMPAIGN

Client
Goody’s Burger House

Brief
Promote the newest Extreme Loaded Patty and convert the audience’s negative sentiment towards the brand, a result of the previous, controversial campaign by a different agency.

The Idea
In the day and age of social media, most people’s main concern seems to be posting the perfect image of their every moment online.

In our minds, burgers are the symbol of a different lifestyle. They are a comfort food, made to make your hands dirty, to make you distort your face in order to get the perfect bite in.

For us, in a world of constant search for perfection, burgers are the antidote, because in a world of perfect angles, burgers are round. And we love them for that.

Main Message
Stop looking for the perfect angle. What you’re really searching for is round.

Distinctions
Featured as Shots.net “Ad of The Week” and in Lurzer’s Archive Issue 2/2019

PRINT AD SERIES

Client
Wind Kids@Safety

Brief
Create a strong visual to raise the awareness of young internet users about the fact that online data is never really gone, even when they are deleted from a device and urge them to think twice before sending nudes or other sexual content to people they don’t absolutely trust.

Featured in Lurzer’s Archive Issue 3/2020

POSTER SERIES

Client
Ogilvy Greece

Brief
As part of an initiative to reduce Ogilvy Greece’s footprint on the environment, the company decided to create an advanced recycling system and remove personal bins from the offices, to urge employees to get up and sort their waste in according trash cans.

We were asked to create fun and advertising related posters to communicate this initiative internally.

360° CAMPAIGN

Client
Piraeus Bank

Product
Miles & More World Mastercard

Brief
Inform the audience about a new competition. By getting a new Miles & More World Mastercard by Piraeus Bank you could be one of the 100 lucky ones that will win 25.000 miles. This number of miles is enough for a person to fly for free almost anywhere in Europe.

Idea
In Europe every country is different, has its own ways and its own lifestyle.

This is often imprinted in a country’s language, through words that only exist in one language and cannot be translated in others.

These words become our vehicle and our way of showing why travelling is truly the source of once in a lifetime experiences.

Key Messages
It might not be easy to describe, but with 25.000 free miles, it is easy to experience.

With 25.000 you won’t only learn what it means. You can experience it.

360° CAMPAIGN

Client
Greenpeace

Brief
Bring focus on operating coal power stations which are accountable for 78% of CO2 emissions and as a result global warming and its alarming effects.

Specifically talk to parents about an extensive report by the IPCC and urge them to sign a petition.

Idea
Parents are people with an extra vulnerability in comparison to everyone else: their children. Even if the most devastating results of global warming seem distant for themselves, they aren’t for their children, which is why we target them to act and sign a petition against the operation of coal power stations.

Solution
Parents are always in search of the new fun thing to do with their kids, games and toys being no1. For them to understand the importance of signing our petition, we highjack a popular board game, played by families for almost 100 years and bring the global warming results highlighted by the IPCC, to the forefront, using all of its components from pawns and cards to the board.

Digital Campaign

Brief
Make young Greeks vote again.

Idea
More young people consume information through social media rather than reading a newspaper or watching the news. This, combined with new algorithms, means individuals only see stories relevant to them and by not following the “serious news”, they forget that they are affected by them on the daily.

Solution
Using various popular platforms, we trick unsuspecting young people into realizing

that the content they consume (their online interests, their wishlists, their lifestyle choices), is also directly affected by things they think are irrelevant to them like laws and governments and as a result, voting.

Key Message
Make voting relevant again.

Award
1st Place Eurobest Competition Greece

PRINT AD

Client
IASO

Product
Pediatric Clinic

Brief
Exude superiority as Greece’s no1 pediatric clinic as far as both staff and facility go.

Key Message
Medical care, made for children.

Distinctions
Featured in Lurzer’s Archive Issue 2/2019

PRINT AD

Client
Iaso Gynaecology Clinic

Brief
Create a strong visual for Breast Cancer Awareness Month urging women to never skip self examination and mammograms, as early detection of breast cancer makes it treatable by 97%.

PRINT AD

Client
OTE Group’s Telecommunications Museum

Creative Rationale
From smoke signals, to the telephone. From messenger pigeons, to smartphones. If something deserves a museum, it’s communication and all of the stages it has been through to get to the incredibly advanced and remarkable present.

Through a detailed and artistic approach, we bring out all these stages and give the viewer a little taste of what they are going to see when visiting OTE Group’s Telecommunications Museum.

Distinctions
Featured in Lurzer’s Archive Issue 1/2020